About us

Alexandrine Aubry – President of Scents of Europe Distribution

Head of the subsidiary of a leading French cosmetics group, Nuxe, for 13 years.

The strength of this experience is:

  • A perfect knowledge of different distribution markets (E-Commerce, E-Retailer, Department Stores, Chains, Independent Stores and Teleshopping).
  • The development of brand awareness due to a Marketing & Sales strategy that has been widely proven over the years.
  • The importance of its network in the US and European cosmetic world
  • Originally from France, life implanted and integrated in the United States for 27 years

 

Véronique Damseaux – Vice-President of Scents of Europe

Business Manager of a Management, Finance and Accounting consulting firm in the US

The strength of this experience is:

  • MBA in Finance in Belgium & MBA in International Trade in the United States
  • The wealth of 20 years of activity in different fields (Real Estate, Wholesale & Retail) as Financial Director.
  • Consultant in accounting, commercial and logistics management
  • Originally from Belgium, life implanted and integrated in the United States for 25 year

 

Scents of Europe Distribution was born from the synergy and complementarity of their knowledge and experience.

The objective of our partnership :

  • Adapting the brand to the market, Business Development and Logistics Management and Stock
  • Expand the US market, Gain market share faster
  • Gaining quickly in implementation, Complete management of the distribution from sales to logistics
  • Giving Sell In & Sell Out support with a sales and training force
  • Provide a Financial, Management and Accounting structure.
  • Increase Turnover through a new country
  • Increase International Awareness
  • Create a structured and dynamic partnership
  • Develop and increase Brand awareness through Social Media (Facebook, Instagram, Linkedin…)

Scents of Europe Distribution Service :

Consignment Distribution (Consignment Products)
50% of Wholesale Market Research / Strategy (Price, Product Selection, Distribution Strategy Suggestion)
Distribution (purchase of products) – 60% of Wholesale
Market Research / Strategy (Price, Product Selection, Suggested Distribution Strategy)
Sell In / Sell Out
Marketing plan with promotion
Commissioning Agent – TBC
Market Research/Strategy (Price, Product Selection, Distribution Strategy Suggestion)
Digital marketing through Social media (Facebook, Instagram, Linkedin…)
Participation to events and shows (International Congress of Esthetics and Spa in Miami, New-York…)

Example of Distribution we work with:
Independents: Pharmacies (Co Bigelow, Thompson, New London, Bushard Pharmacy) Beauty Stores (Beauty Collection)…
Channels: Walgreens, Duane Reade, Ulta, Pharmaca, Sephora…
E-Commerce: Amazon, Dermstore, Beauty Habit, Gilt, Hautelook …
Department Store: Henri Bendel, Nordstrom, Barneys, Belk…
Phone shopping: QVC, Evine, HSN…